Perform a situational analysis for the poorest performing product being offered by *FORD Magnuson Abbotsford* and then determine a repositioning strategy for the product.

Perform a situational analysis for the poorest performing product being offered by *FORD Magnuson Abbotsford* and then determine a repositioning strategy for the product. Your analysis must include the following course tools applied in appendix format: 1) Product SWOT Analysis and Positioning Map (These last two done by same person).